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Plan To Create 'Exciting And Inspiring' Brand Identity For Gourock


Gourock - Inverclyde Now

A £20,000 project to create branding for Gourock, plus a website to promote it as a tourist destination, is set to be approved by councillors.

The idea has been put forward by Gourock Town Centre Regeneration Forum and would be paid for from money allocated to the town by the council.

A report by council officials states:

"The desire is to have a Gourock logo and brand that can be used by community groups, traders and residents, that will demonstrate a strong identity, will be instantly recognisable and will assist in promoting activities within the town centre.

"The Regeneration Forum asked [regeneration organisation] Riverside Inverclyde to research possibilities and seek costs for commissioning a graphic designer to prepare proposals for an exciting and inspiring brand for the town of Gourock.

"There is also an aspiration that a dedicated website is created that showcases Gourock as a destination for national and international tourism, and is a central hub for all information for visiting the seaside town, from shopping to places to stay, dining and where to visit.

"The website will build on the identity branding and be a digital extension of the Gourock brand offer."

It is expected that creating the brand and the website will cost around £20,000.

Article: Inverclyde Now

Published: 18 October 2018